Brand
Brand guidelines
Logo files, colours and type, for sponsors, the press and anyone using the Crown Votes name outside this site.
The name
Crown Votes is where Ugandan pageants take their public vote. It is written as two words, each with a capital: Crown Votes. Not CrownVotes, Crown Vote or crown votes. The wordmark sets it in capitals, and the web address is crownvotes.com.
Logos
Keep clear space around the logo equal to half the height of the crown. Do not recolour, stretch or rotate it, and do not add a shadow or a glow. On a light surface, the crown is ink, not gold.
On light surfaces
Round mark
A gold disc with the crown cut out, for avatars and app icons. The surface behind it shows through the crown.
Download SVGOn dark surfaces
Colours
Tap a swatch to copy its code.
The law of gold
#f0c24b on #ffffff measures 1.68:1 and fails WCAG AA outright. Gold is a fill and an accent, never text or an icon on a light surface. Where gold-coloured text is needed on a light surface, use gold text (#8a6412, 5.37:1 on white). On ink, gold is correct as text (11.33:1).
Type
Figtree, at weights 400 to 800, sets everything, including every number. Instrument Serif appears only as one italic display line, never in interface text. Every vote count and money figure uses tabular figures, so digits stay in their columns as a count changes.
Run the pageant.
We count the votes.
Vote for your favourite
One free vote, every day
Find your favourite, vote free every day, and buy more votes with mobile money or a card to push them further.
Motion
- Quick and eased out, about 140 to 200ms. Motion confirms something happened; it is never a flourish.
- Every animation honours prefers-reduced-motion.